If your email marketing strategy consists of blasting a generic 10% discount graphic to your entire database every Friday, your metrics are headed for the spam folder. Email isn't dead; the tolerance for unpersonalised, lazy marketing is. In an era of strict inbox filtering, retention is won through precise, behaviour-triggered context.
The Death of the Blast
Blasting your entire list destroys your domain sender reputation. Move to a strict zero-party data segmentation model instead — send fewer emails, to the right people, at the right moment.
The Essential Automated Flows
Re-engineer your core automated behavioural pathways. Your 'Abandoned Checkout' flow shouldn't just be an infinite chain of discounts — it must address real objections: shipping times, return policies, social proof.
Predictive Churn Flows
Set up automated triggers based on the average time between purchases. If a customer typically buys every 30 days and reaches day 45 without activity, trigger a personalised check-in flow before they churn completely.
