📝 The Meraki Kitchen

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Practical growth tactics, case teardowns, and honest takes on what's working in digital marketing right now — written by people who actually run campaigns.

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Featured Post
Featured
Performance Marketing
Why Your Meta Ads Are Burning Money (And the 3 Fixes That Actually Work)
Most brands make the same three mistakes when running Meta campaigns — and they're costing them thousands every week. After auditing 60+ ad accounts, we've seen the same patterns repeat. Here's exactly what's wrong and how to fix it this week.
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Sachin Mahadev·June 12, 2026·5 min read
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All Articles
Performance Marketing
Performance Marketing
Why Your Meta Ads Are Burning Money (And the 3 Fixes That Actually Work)
Most brands make the same three mistakes when running Meta campaigns — and they're costing them thousands every week. Here's exactly what's wrong and how to fix it this week.
S
Sachin Mahadev·June 12, 2026
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SEO
SEO
The 2026 SEO Playbook for Indian D2C Brands
Search is evolving fast. Here's what actually works for D2C brands in India right now — escaping marketplace margin erosion through AI-first search real estate.
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Lekhana M·June 5, 2026
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Branding
Branding
Brand vs Branding: The Distinction That Changes Everything
Your logo is not your brand. Your colour palette is not your brand. Here's what actually defines one — and how to build it right.
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Nikhil K Srinivas·May 28, 2026
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Strategy
Strategy
How to Build a Growth Marketing Stack for Under ₹50K/Month
You don't need an enterprise budget to compete. The exact modular tool stack we recommend for growing brands that want to compete smart.
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Sachin Mahadev·May 20, 2026
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Social Media
Social Media
Instagram Reels vs YouTube Shorts: Which Actually Wins in 2026?
Short-form video dominates every platform. But where should your brand focus? The underlying discovery engines of Meta and Alphabet look for entirely different behaviours.
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Nikhil K Srinivas·May 14, 2026
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Google Ads
Google Ads
Smart Bidding in 2026: What Changed and How to Win With PMax
Google's AI bidding has matured significantly. Here's how to set it up right and stop wasting your Performance Max budgets.
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Syed Moin Hussain·May 7, 2026
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Email Marketing
Email Marketing
Email Is Not Dead — You're Just Doing It Wrong
If your email strategy is a generic 10% discount blast every Friday, your metrics are headed for the spam folder. Here's the framework that actually retains customers.
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Syed Moin Hussain·April 29, 2026
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Case Study
Case Study
D2C Brand Case Study: From ₹8L to ₹24L/Month Without Increasing Ad Spend
When growth stalls, the default agency response is always "we need more budget." Here's how we tripled a brand's monthly revenue while keeping media spend entirely flat.
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Lekhana M·April 20, 2026
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SEO
SEO
How We Took a B2B SaaS from 800 to 14,000 Monthly Visitors
Most B2B SaaS companies write blog posts about abstract industry trends nobody searches for. Here's the product-led SEO approach that actually scales signups.
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Lekhana M·April 12, 2026
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Branding
Branding
5 Signs Your Brand Needs a Consultation (Not Just a New Logo)
A new logo fixes nothing if your positioning is broken. Here are the signs it's time for a full brand rethink.
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Nikhil K Srinivas·April 5, 2026
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